Reeks District has the potential to be up there with the likes of the Peak District and Lake District in the UK but to get there we need a new playbook. This is an exploration of what that might look like.
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The case for an ambitious inter-agency reboot campaign between Fáilte Ireland, Enterprise Ireland, Tourism Ireland, the IDA, local authorities and community groups to help fuel a post-COVID recovery.
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Two years putting a new destination brand on the map distilled down to a ten minute read.
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